Welcome to one of my blogging series, The Biz of Blogging.
Lately, I have noticed a trend on the Instagram message boards. Many people are commenting about losing followers and how they aren’t growing their Instagram as fast as they expected. At first, I thought it couldn’t be true. But I did a little research and I was really surprised by what I found.
I am a huge fan of James Nord at Fohr Co. Fohr is an influencer marketing company and they have the most amazing statistics. James has a weekly podcast that you all should be watching, and he addressed this exact topic. He looked at the stats of all their influencers and said that 50% of them had actually lost followers in the last few months. Wow. That was not what I thought he would say. If you want an explanation about why this is happening you should listen to his podcast.
But here is what I think is the problem. Growing your account is fun. You meet new people, reach important thresholds and surpass your goals. For a lot of people on Instagram, it’s their main focus.
How many of you are spending all of your time focusing on keeping the followers you already have?
I truly believe that is what your Instagram account should be all about. Every day you need to give your followers a reason to follow you. You need to share what is important to you. Be creative and push yourself to try new things. Entertain. Share what you love. Offer advice.
In fact, I think that keeping your followers should be your number one goal. Because if you focus on sharing great content then the new followers will follow. I promise.
Don’t forget to share more than just home decor on your Instagram account. Be real. Share your life. Share what challenges you. Share what you wish you could do. Share what bugs you. And of course, share what you love.
It’s good to share photos of your home looking it’s best. But don’t be afraid to share real life. We all live in real life. It’s pretty much every second of every day. A perfect life can be somewhat boring. Real life can be fun, encouraging and meaningful.
We are all so lucky that we have people who want to join us on our Instagram journey. You should focus on them and spend your time creating great content. If you do that, I think you will be happy with the results.